TY  - BOOK
AU  - Agrawal, Noopur  .
TI  - Brand equity on the wheels of advertising (a practical handbook on advertising and brand management) / 
SN  - 978-9380164-00-7
U1  - 8 
PY  - 2009///
CY  - New Delhi : 
PB  - A.K. Publications , 
KW  - Management
ER  -