TY  - BOOK
AU  - Kumar, Sandeep  .
TI  - Integrated marketing communication / 
SN  - 978-93-80164-11-3
U1  - X3:51 
PY  - 2009///
CY  - Delhi : 
PB  - A.K. Publications , 
KW  - Economic, Marketing, Modern trends
ER  -