Vivian, John  . <br/><br/>
Media of mass communication /  
by John Vivian. 
 - 4th ed /  
 - Boston London :   Allyn and Bacon ,   1997 
 - 526p :  
<br/><br/><label>ISBN: </label>0-205-19432-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>4  / N7