Kumar, D.P.  . <br/><br/>
Strategic marketing /  
by D.P. Kumar, B. Anitha and P.K. Moorthy. 
 - New Delhi :   Akansha Publishing House ,   2013 
 - 276p :  
<br/><br/><label>ISBN: </label>978-81-8370-343-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / Q3;10