Mathur, U C  . <br/><br/>
Product and brand management /  
by U C Mathur. 
 - New Delhi :   Excel Books ,   2007 
 - xvii, 534p :  
<br/><br/><label>ISBN: </label>81-7446-549-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economic- Product
<br/><br/><label>Dewey Class. No.: </label>X:89A  / P7