Rao, K. Rama Mohana . Services marketing / by K. Rama Mohana Rao. - 2nd ed / - Delhi : Dorling Kindersley (India) Pvt. Ltd. , 2011 - xxxiv, 546p : ISBN: 978-81-317-3225-0 Subjects--Topical Terms: Marketing services Dewey Class. No.: X:51 / Q1;2