Gupta, Soma Sen  . <br/><br/>
Consumer behaviour: dynamics of building brand equity /  
by Soma Sen Gupta. 
 - Delhi :   New Century Publications ,   2005 
 - viii, 297p ;  
<br/><br/><label>ISBN: </label>81-7708-094-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Quality management
<br/><br/><label>Dewey Class. No.: </label>X:321  / P5