Jain, P.C. . Consumer behaviour in Indian context / by P.C. Jain and Monika Bhatt. - 2nd rev ed 2008 / - New Delhi : S.Chand & Co. Ltd., , 2003 - viii, 261p ; ISBN: 81-219-2214-3 Subjects--Topical Terms: Economic- Consumer behaviour Dewey Class. No.: X:321 / P3;1