TY  - BOOK
AU  - Vilanilam, J.V.  .
TI  - Advertising basics: a resource guide for beginners / 
SN  - 0-7619-9810-1
U1  - 4OaX83 
PY  - 2004///
CY  - New Delhi : 
PB  - Response books , 
KW  - Advertising agencies
ER  -