Vilanilam, J.V. . Advertising basics: a resource guide for beginners / by J.V. Vilanilam and A.K. Varghese. - New Delhi : Response books , 2004 - xi, 200p : ISBN: 0-7619-9810-1 Subjects--Topical Terms: Advertising agencies Dewey Class. No.: 4OaX83 / P4;1