TY  - BOOK
AU  - Halve, Anand Bhaskar  .
TI  - Planning for power advertising: a user`s manual for students and practitioners / 
SN  - 81-7829-549-0
U1  - X:513.44 
PY  - 2005///
CY  - New Delhi : 
PB  - Response books , 
KW  - Advertising-India
ER  -