Nargundkar, Rajendra . Marketing research: text and cases / by Rajendra Nargundkar. - 3rd ed / - New Delhi : Tata McGraw-Hill Publishing Company Ltd. , 2008 - xxvi, 533p : ISBN: 978-0-07-022087-4 Subjects--Topical Terms: Marketing research Dewey Class. No.: X:51:f / P8;1