Moutinho, Luiz . problems in marketing: applying key concepts and techniques / by Luiz Moutinho and Charles S. Chien. - 2nd ed / - New Delhi : Sage Publications India Pvt. Ltd , 2008 - xiii, 322p ; ISBN: 978-0-7619-7179-5 Subjects--Topical Terms: Marketing Dewey Class. No.: X:51 / P8