Cateora, Philip R  . <br/><br/>
International Marketing /  
by Philip R. Cateora  et al .... 
 - 13th ed /  
 - New Delhi :   Tata McGraw-Hill Publishing Company Ltd. ,   2007 
 - xxxi, 888p ;  
<br/><br/><label>ISBN: </label>10:0-07-066699-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- International
<br/><br/><label>Dewey Class. No.: </label>X:51.1  / P7;1