TY  - BOOK
AU  - Batra, G.S.  .
TI  - Globalisation and marketing management / 
SN  - 81-7629-364-4
U1  - X:8 
PY  - 2006///
CY  - New Delhi : 
PB  - Deep& Deep publications , 
KW  - Marketing Management, Globalisation
ER  -