West, D.  . <br/><br/>
Strategic marketing creating competitive advantage /  
by Douglas West, John Ford, and Essam Ibrahim. 
 - New Delhi :   Oxford University Press ,   2007 
 - 517p ;  
<br/><br/><label>ISBN: </label>0-19-569168-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>8  / P7