Rice, Ronald E  . <br/><br/>
Public communication campaigns /  
by Ronald E Rice and Charles K. Atkin. 
 - 3rd ed /  
 - New Delhi :   Sage Publications India Pvt. Ltd ,   2001 
 - xi, 428p ;  
<br/><br/><label>ISBN: </label>0-7619-2205-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity
<br/><br/><label>Dewey Class. No.: </label>4  / P1