Jain, J.N. <br/><br/>
Modern marketing management principles and techniques /  
by J.N. Jain and P.P. Singh. 
 - New Delhi :   Regal Publications ,   2007 
 - 554p :  
<br/><br/><label>ISBN: </label>81-904202-5-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>8:(X:57)  / P7;2