TY  - BOOK
AU  - Berger, Arthur Asa  .
TI  - Media analysis techniques / 
SN  - 1-4129-0683-0
U1  - 4 
PY  - 2005///
CY  - New Delhi : 
PB  - Sage Publications India Pvt. Ltd , 
KW  - Mass media-Methodology
ER  -