TY  - BOOK
AU  - Yadin, D.  .
TI  - International dictionary of marketing over 2000 professional terms & techniques / 
SN  - 0-7494-4924-1
U1  - X:51k 
PY  - 2006///
CY  - New Delhi : 
PB  - Kogan Page India Pvt. Ltd. , 
KW  - Management
ER  -