TY  - BOOK
AU  - Patel, Amitabh  .
TI  - Encyclopaedic dictionary of marketing / 
SN  - 81-8342-031-1(set)
U1  - X:51k 
PY  - 2006///
CY  - New Delhi : 
PB  - Crescent Publishing Corporation , 
KW  - Marketing- Encyclopaedic
ER  -