Altstie, Tom  . <br/><br/>
Advertising strategy creative tactics from the ouside/in /  
by Tom Altstie and Jean Grow. 
 - New Delhi :   Sage Publications India Pvt. Ltd ,   2006 
 - 388p :  
<br/><br/><label>ISBN: </label>1-4129-1796-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>4Oa(X:513)  / P6;3