Percy, Larry  . <br/><br/>
Strategic advertising management /  
by Larry Percy and Richard Elliott. 
 - 2nd ed /  
 - New York :   Oxford University Press ,   2001 
 - xviii, 335p ;  
<br/><br/><label>ISBN: </label>0-19-927489-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management- Advertising
<br/><br/><label>Dewey Class. No.: </label>8:(X:513)  / P1;1