Jethwaney, Jaishri  . <br/><br/>
Advertising management /  
by Jaishri Jethwaney and Shruti Jain. 
 - New Delhi :   Oxford University Press ,   2006 
 - xii, 716p :  
<br/><br/><label>ISBN: </label>0-19-567843-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>X83:8  / P6;2