TY  - BOOK
AU  - McDonough, John  .
TI  - AdvertisingAge Encyclopaedia of advertising / 
SN  - 1-57958-172-2
U1  - X:513k 
PY  - 2003///
CY  - New York : 
PB  - Fitzroy Dearborn , 
KW  - Advertising- Encyclopaedia
ER  -