TY  - BOOK
AU  - Jones, J.PH.  .
TI  - How advertising works the role research / 
SN  - 0-7619-1241-X
U1  - X:513 
PY  - 1998///
CY  - New Delhi : 
PB  - Sage Publications India Pvt. Ltd , 
KW  - Management
ER  -