TY  - BOOK
AU  - Varshney, R.L.  .
TI  - International marketing management: an Indian perspective / 
SN  - 81-7014-800-6
U1  - 8.1 
PY  - 2001///
CY  - New Delhi : 
PB  - Sultan Chand & Sons , 
KW  - Management
ER  -