Varshney, R.L. . International marketing management: an Indian perspective / by R.L. Varshney and B. Bhattacharyya. - 14th ed / - New Delhi : Sultan Chand & Sons , 2001 - 503, A-100p ; ISBN: 81-7014-800-6 Subjects--Topical Terms: Management Dewey Class. No.: 8.1 / P1;1