Ferrell, O.C. Ferrell  . <br/><br/>
Marketing strategy /  
by O.C. Ferrell, Michael D. Hartline and George H. Lucas, Jr.. 
 - 2nd ed /  
 - New Delhi :   Vikas Publishing House Pvt. Ltd., ,   2002 
 - 469p ;  
<br/><br/><label>ISBN: </label>981-243-133-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>X:51  / P2;4