TY  - BOOK
AU  - Kapferer, Jean-Noel  .
TI  - Strategic brand management: creating and sustaining brand equity long term / 
SN  - 81-7554-109-1
U1  - 8 
PY  - 2000///
CY  - New Delhi : 
PB  - Kogan Page India Pvt. Ltd. , 
KW  - Marketing
ER  -