Kapferer, Jean-Noel  . <br/><br/>
Strategic brand management: creating and sustaining brand equity long term /  
by Jean-Noel Kapferer. 
 - 2nd ed /  
 - New Delhi :   Kogan Page India Pvt. Ltd. ,   2000 
 - 443p :  
<br/><br/><label>ISBN: </label>81-7554-109-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>8  / P0