TY  - BOOK
AU  - Forsyth, Patrick  .
TI  - Everything you need to know about marketing / 
SN  - 81-7554-119-9
U1  - X:51 
PY  - 2000///
CY  - New Delhi : 
PB  - Kogan Page India Private Limited , 
KW  - Management- Promotion mix
ER  -