TY  - BOOK
AU  - Buenett, Ken .
TI  - Handbook of key customer relationship management: the definitive guide to winning, managing and developing key account business / 
SN  - 81-7808-440-6
U1  - 8 
PY  - 2001///
CY  - Delhi : 
PB  - Addison Wesley Longman(Singapore) Pte Ltd. Indian , 
KW  - KCRM culture shift
ER  -