Buenett, Ken . <br/><br/>
Handbook of key customer relationship management: the definitive guide to winning, managing and developing key account business /  
by Ken Burnett. 
 - Delhi :   Addison Wesley Longman(Singapore) Pte Ltd. Indian ,   2001 
 - xix, 401p :  
<br/><br/><label>ISBN: </label>81-7808-440-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>KCRM culture shift
<br/><br/><label>Dewey Class. No.: </label>8  / P1