TY  - BOOK
AU  - Marconi, Joe .
TI  - Brand marketing book creating, managing, and extending the value of your brand / 
SN  - 0-8442-2257-7
U1  - X:51 
PY  - 1993///
CY  - Illinois : 
PB  - NTC Business Books , 
KW  - Marketing- America
ER  -