TY  - BOOK
AU  - Gupta, Vaswar Das  .
TI  - Marketing mantra : the real story of direct marketing in India / 
SN  - 81-203-1437-9
U1  - X:51 
PY  - 2001///
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited , 
KW  - Marketing
ER  -