Gupta, Vaswar Das  . <br/><br/>
Marketing mantra : the real story of direct marketing in India /  
by Vaswas Das Gupta. 
 - New Delhi :   Prentice-Hall of India Private Limited ,   2001 
 - xi, 162p :  
<br/><br/><label>ISBN: </label>81-203-1437-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / P1