TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing Management : Analysis, Planning, Implementation, and Control / 
SN  - 0-13-243510-1
U1  - Q:51 
PY  - 1997///
CY  - New Delhi : 
PB  - Prentice-Hall of India Private Limited , 
KW  - Marketing
ER  -