Zikmund, William G.. <br/><br/>
Marketing : Creating and Keeping Customers in an e-commerce World /  
by William G. Zikmund. 
 - 7th ed. /  
 - Singapore :   Thomson Asia Pte. Ltd ,   2001 
 - 689p :  
<br/><br/><label>ISBN: </label>981-240-235-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>8  / P1