TY  - BOOK
AU  - Shimp, Terence A..
TI  - Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications / 
SN  - 0-03-010352-5
U1  - X:51 
PY  - 2001///
CY  - Orlando : 
PB  - Dryden Press , 
KW  - Management
ER  -