Shimp, Terence A.. <br/><br/>
Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications /  
by Terence A. Shimp. 
 - 4rd ed /  
 - Orlando :   Dryden Press ,   2001 
 - 589p :  
<br/><br/><label>ISBN: </label>0-03-010352-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>X:51  / N7