TY  - BOOK
AU  - Sherlekar, S.A..
TI  - Marketing management (integrated value-based managerial approach under current market driven and competitive global marketing) / 
SN  - 81-8318-402-2
U1  - X:51 
PY  - 2008///
CY  - Mumbai : 
PB  - Himalaya Publishing house , 
KW  - Marketing management
ER  -