TY  - BOOK
AU  - Sengupta, Subroto.
TI  - Brand positioning : strategies for competitive advantage / 
SN  - 0-07-462401-6
U1  - 8 
PY  - 1997///
CY  - New Delhi : 
PB  - Tata McGraw-Hill Publishing Company Limited , 
KW  - Product Features
ER  -