Sengupta, Subroto. <br/><br/>
Brand positioning : strategies for competitive advantage /  
by Subroto Sengupta. 
 - 1st ed /  
 - New Delhi :   Tata McGraw-Hill Publishing Company Limited ,   1997 
 - 299p :  
<br/><br/><label>ISBN: </label>0-07-462401-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product Features
<br/><br/><label>Dewey Class. No.: </label>8  / N7;2