TY  - BOOK
AU  - Banerjee, Mrityunjoy.
TI  - Essentials of Modern Marketing(Including Marketing in India) / 
SN  - 81-204-0946-9
U1  - X:51 
CY  - New Delhi : 
PB  - Oxford & IBH Publishing Co. Pvt. Ltd..
KW  - Modern Marketing
ER  -