Banerjee, Mrityunjoy. <br/><br/>
Essentials of Modern Marketing(Including Marketing in India) /  
by Mrityunjoy Banerjee. 
 - 3rd ed /  
 - New Delhi :   Oxford & IBH Publishing Co. Pvt. Ltd.. 
 - pXII,493 ;  
<br/><br/><label>ISBN: </label>81-204-0946-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Modern Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / N5