TY  - BOOK
AU  - Varadarajan, P. Rajan.
TI  - The Business of Marketing / 
SN  - 81-7224-412-6
U1  - X:51 
PY  - 1998///
CY  - Bombay : 
PB  - Jaico Publishing House , 
KW  - Marketing Strategy
ER  -