TY  - BOOK
AU  - Shimp, Terence A..
TI  - Advertising, Promtion, and supplemental aspects of integrated marketing communications / 
SN  - 0-03-010352-5
U1  - X:51 
PY  - 1997///
CY  - Orlando : 
PB  - The Drydren Press , 
KW  - Marketing
ER  -