Shimp, Terence A.. <br/><br/>
Advertising, Promtion, and supplemental aspects of integrated marketing communications /  
by Terence A. Shimp. 
 - 4th ed /  
 - Orlando :   The Drydren Press ,   1997 
 - 589p :  
<br/><br/><label>ISBN: </label>0-03-010352-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51  / M6;1