Parente, Donald. <br/><br/>
Advertising campaign strategy /  
by Donald Parente and others. 
 - 1st ed /  
 - Orlondo :   The Dryden Press ,   1997 
 - 363p :  
<br/><br/><label>ISBN: </label>0-03-012898-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics
<br/><br/><label>Dewey Class. No.: </label>X:518  / N6